Rockport FW14 Lightness
WHAT I DID:
web design, eCommerce
An eCommerce landing page I concepted and executed while at SMAKK Studios for Rockport's Fall/Winter 2014 line of ultra-comfortable footwear.
The concept of airiness is conveyed through an interactive headline whose letters dynamically float away from the cursor, products that through parallax scrolling rise up as the user scrolls down, and radiant videos of levitating Lightness wearers.