Chia Lynn Kwa






YEAR: 2016–present

branding, responsive web design, CSS & HTML, social media, photography, production management, performance

Whisperlodge is an ongoing immersive theatre performance in NYC. Devised by Houseworld creator Andrew Hoepfner, ASMRtist Melinda Lauw, and BitterSuite creator Steph Singer, it debuted in September 2016 as the first live, in-person ASMR experience in the world.


The Identity

As a brand new immersive theatre show based around the fringe concept of ASMR, Whisperlodge needed an identity that felt legitimate, professional, and as tranquil as their practice.

I created a wordmark typeset in a Bold weight of Base 9 Sans small caps, tracked it out to give it a refined sensibility, and put barely-there curves in the crossbars and the spur of the G to create a shimmery, mirage-like effect to convey the tingles characteristic of ASMR.






Moiré patterns, a cool, analogous colour palette, and linear illustrations further the otherworldly, gently undulating feeling.

whisper_bcards mockup.jpg

Different shows are given their own colours, typographic treatments, and visual effects that conceptually define their contents, but all are united by the use of Ubuntu and moiré patterns.


Social Examples


The website (see it live here)

I designed the site in Sketch and then figured out how to code it with CSS and HTML on (big mistake). We moved to Squarespace in July 2017, which not only required less custom CSS to look and feel good, but is also a more intuitive CMS for Melinda and Andrew to edit content.

I identified the site's primary goals as explaining the performance and providing event details. The home page is designed to tell their story, from a slideshow of images to press links (to add legitimacy) to a video of a past show—before leading the user to event and ticket details with a CTA to purchase, or at least subscribe to their emails. Below that, they will find info about ASMR since it's still a niche subculture, and more about the core Whisperlodge team.

Whisperlodge web stroked.jpg


The early start-up nature of our team means we all get to wear many different hats. One of my favourites is as a photographer. I shoot and edit with the constraints and nuances of Whisperlodge’s web design and social needs in mind.