Imitasian Display typeFace

Client: Student project

Year: 2013

 

What I did: typeface design

A kitschy display face meant to evoke Mandarin.

 

A display face designed for the Peranakan takeout restaurant, Nyonya. The letterforms draw from Mandarin characters.

The type specimen takes its cue from the hanging scrolls that had a substantial presence in the art of East and Southeast Asian countries.