Chia Lynn Kwa
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Sambal Takeout Packaging

 
 

Sambal Takeout Packaging

 

CLIENT:
Student project

YEAR: 2013

WHAT I DID:
Package design

A custom takeout container for a Southeast Asian sauce-centric casual eatery. A play on the classic American "Chinese takeout" container idea in order to help the user place the obscure Peranakan cuisine as Asian.

 
 
 
 
 

Sambal is a Peranakan takeout restaurant based in NYC. The menu is built around its sambals, flavourful hot sauces that range from sweet-and-sour to tangy. Customers pick a main dish and a sambal to complement it.

To circumvent the obscurity of Peranakan culture to westerners, I chose to hint at its Asian-ness by borrowing from the archetypal Chinese takeout box.

 
 
 
 

Each box is stamped with the logo once filled with food. You symbolically break the seal to get to your meal.