Sambal Takeout Packaging
WHAT I DID:
A custom takeout container for a Southeast Asian sauce-centric casual eatery. A play on the classic American "Chinese takeout" container idea in order to help the user place the obscure Peranakan cuisine as Asian.
Sambal is a Peranakan takeout restaurant based in NYC. The menu is built around its sambals, flavourful hot sauces that range from sweet-and-sour to tangy. Customers pick a main dish and a sambal to complement it.
To circumvent the obscurity of Peranakan culture to westerners, I chose to hint at its Asian-ness by borrowing from the archetypal Chinese takeout box.
Each box is stamped with the logo once filled with food. You symbolically break the seal to get to your meal.