WHAT I DO:
branding, responsive web design, CSS & HTML, social media, photography, performance
As a brand new immersive theatre show based around the very fringe concept of ASMR, Whisperlodge needed an identity that felt legitimate and professional, yet distinct enough to stand out from the many other performances NYC has to offer.
I created a wordmark typeset in a Bold weight of Base 9 Sans small caps, tracked it out to give it a refined sensibility, and put barely-there curves in the crossbars and the spur of the G to create a shimmery, mirage-like effect to convey the tingles characteristic of ASMR.
Moiré patterns, a cool, analogous colour palette, and linear illustrations further the otherworldly, gently undulating feeling.
Different shows are given their own colours, typographic treatments, and visual effects that conceptually define their contents, but all are united by the use of Ubuntu and moiré patterns.
The website (see it live here)
I designed the site in Sketch and then figured out how to code it with CSS and HTML on Wordpress.com (big mistake). We moved to Squarespace in July, which not only required less custom CSS to look and feel good, but is also a more intuitive CMS for Melinda and Andrew to edit content.
I identified the site's primary goals as explaining the performance and providing event details. The home page is designed to tell their story, from a slideshow of images to press links (to add legitimacy) to a video of a past show—before leading the user to event and ticket details with a CTA to purchase, or at least subscribe to their emails. Below that, they will find info about ASMR since it's still a niche subculture, and more about the core Whisperlodge team.
The skeleton crew nature of our small team means we all get to wear many different hats. One more that I've begun to wear is as a photographer. I shoot and edit with the constraints and nuances of web and social in mind.